Beautiful Bookish Advertisements From Israel’s Oldest Bookstore Chain

Steimatzky, founded way back in 1925 in Tel-Aviv, collaborated with GREY Group ad agency in 2013 to create ads that captured the imaginative nature and adventure of books. They feature the readers falling asleep and sweetly snoozing next to their novels’ characters.

These even make taking a nap with Stalin look charming!

Check them out, and let us know your favorites (or books/characters that would make compelling ads you think they missed) in the comments! Harry Potter IMHO… but that’s always a given with me.

The Fellowship of the Ring  by J.R.R. Tolkein


The Monk Who Sold His Ferrari  by Robin Sharmathe_monk_who_sold_his_ferrari.jpg_aotw_0

Pippi Longstocking  by Astrid Lindgren


Stalin: A Biography  by Robin Service


The Adventures of Sherlock Holmes  by Sir Arthur Conan Doylesherlock_holmes.jpg_aotw

Don Quixote  by Miguel De Cervantes and Edith Grossmandon_quixote.jpg_aotw

…and this (kind of horrifying, yet effective) “anti-ad” for television.

Hopefully HBO and Netflix Original Series are immune, otherwise we’re all probably doomed for this unfortunate tiny head disease.