Steimatzky, founded way back in 1925 in Tel-Aviv, collaborated with GREY Group ad agency in 2013 to create ads that captured the imaginative nature and adventure of books. They feature the readers falling asleep and sweetly snoozing next to their novels’ characters.
These even make taking a nap with Stalin look charming!
Check them out, and let us know your favorites (or books/characters that would make compelling ads you think they missed) in the comments! Harry Potter IMHO… but that’s always a given with me.