The World’s Top 8 Bookstore Ads

These days the world of independent bookstores (and giant chains of bookstores) just has to get more and more eye catching to compete with readers’ shrunken attention spans. What to do? Hire the entire cast of Mad Men and come up with one of these genius spots, to start: 1. Mint Vinetu, Vilnius, 2011.  …

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Rumors of Doom for ISBN Numbers

Since its invention in 1965, booksellers have depended on the ISBN system used internationally to facilitate the distribution of books and to track sales.  However, the digital revolution is changing even this long-standing publishing tradition.  eBooks do not need, and mostly do not have, ISBN numbers (the cost of acquiring an ISBN ranges from $25 to $250). In a world that…

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A Promising Payday, a Petulant Penguin

Lena Dunham scores with Random House while Penguin seeks repayment on book deals gone sour. If you’ve evaded living under a rock this past week, you’ve probably also heard about the bidding war over Lena Dunham’s forthcoming book of essays that resulted in a $3.5m payout for the author (slash director, slash actress). Yes, now…

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Small Spaces, Powerful Words: Penguin Books’ “Making the Mini Modern Classics”

Penguin Books “Modern Classics” line  is celebrating its fiftieth anniversary this year. To honor that landmark, the press is offering fifty titles in “mini” form. Each text measures a mere six inches by four inches. You can purchase each one individually or buy the entire box set. The works offered range “from Beckett to Saki,…

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