College professors have been bemoaning the lack of solid writing skills in their students for decades (see this article from 1974 for proof), but statistics gathered over the past few years suggest that student writing skills are in an even more dismal state than they were in 1974. Today, 28% of college graduates produce writing that rates as deficient, even with tuition reaching record rates and many colleges being more selective than ever. These poor writing skills have had serious ramifications not only in higher education but in the business world, as our information-driven society makes it ever more critical for students to develop the ability to communicate through the written word.

While it’s easy to point out the problem, it’s much harder to figure out a solution. A promising first step can be to pinpoint just what is causing students to arrive and leave college without the skills they’ll need to get by in the real world. That’s easier said than done. The decline of writing abilities in students is a multifaceted issue, impacted by teachers, students, and administrators alike and encompassing all elements of writing education from support to motivation. While not comprehensive, this list addresses some of the biggest reasons so many students struggle with writing in colleges today, from freshman year to graduation.

• Colleges don’t demand high-quality writing.

One of the biggest reasons college students can’t write may simply be due to the fact that most college courses and degree programs don’t demand it of them. In the book Academically Adrift most freshmen reported “little academic demand in terms of writing” and half of college seniors reported never having written a paper longer than 20 pages during their last year of college. Students who aren’t being required to submit papers that are academically challenging have little opportunity to learn and grow as writers, which can hold them back academically. In fact, the same study showed that students who took classes with high expectations (those with 40 pages of reading a week and 20 pages of writing a semester) gained more from their courses than their peers in less demanding courses.

• High schools aren’t preparing students with writing skills.

Many students enter college with sub-par writing skills because of inadequate writing instruction in their high school courses. A report by the National Assessment of Educational Progress in 2007 found that just 24% of high school seniors could score proficient or better on a writing exam. Things haven’t changed much for the better since then, and many fear that high schools are failing students when it comes to teaching writing. Why is this happening? At some schools, teachers simply don’t have enough time to leave adequate feedback on lengthy student papers when they have 120 or more students in their courses. Another problem that many experts have pointed to is that high schools simply don’t focus on writing instruction. Schools are often so caught up in boosting scores in skills that are tested in state exams like math, science, and reading, that writing simply falls by the wayside. There are schools trying to make improvements, with some making writing a central part of their curricula, but there’s still a long way to go before America’s high school students will graduate with improved writing abilities across the board.

• College professors don’t want to spend time playing catch-up.

Whether it’s fair to students or not, many college professors don’t want to dedicate class time to teaching students remedial writing skills they should really already know by the time they reach college. Giving increased attention to writing means that not only do professors have less class time to focus on the true subject of the course, they also have to dedicate hours of time outside of class to rigorously correcting student papers in order to make progress in improving student writing. This kind of grading is time-consuming and frustrating, and with many writing-intensive courses no longer being simply English classes, it’s often a distraction from learning other material.

• Students don’t get enough feedback.

It isn’t just professors and employers who’ve taken note of the dwindling writing skills of college students. Students themselves are also well aware that they need a little more help in their writing. In a national study of 30,000 undergraduates, fewer than 50% felt that their writing had improved over the four years they were in school. A similar study reported that just 27.6% of students saw improvement in their writing by graduation. The reason students cited for the lack of progress? Inadequate feedback and support. Eighty percent of students in the study said they felt they would have become better writers if they had received more feedback and direct interaction from professors.

• Graduation doesn’t depend on demonstrating writing skills.

At the majority of American colleges, writing requirements are fulfilled by passing a couple of courses deemed as “writing intensive.” Yet that doesn’t always ensure that students will graduate knowing how to write or be any good at it. Some schools, like Old Dominion University, used to require that students pass a writing test before graduation, but tests like these are being phased out or dropped. Why? Too many students failed them. While they may have represented an outdated model for assessing student abilities, the fact that a significant portion of students couldn’t pass them is troubling to say the least. At most colleges, a C or better in a handful of writing courses is a ticket to graduation, but with grade inflation rampant it’s unclear what degree of writing ability that truly represents. With little motivation to push themselves to learn to improve writing, many students graduate without ever mastering grammar, syntax, or analytical writing.

• Grading isn’t harsh enough.

Grade inflation is a very real phenomenon (today, 43% of all grades are A’s, an increase of 28% since 1960) and one that is slowly starting to take a serious toll on what students actually get out of their educational experiences. Students don’t just hope to earn a good grade, many actually expect it, whether their work warrants it or not. Sadly, a growing number of professors are happy to oblige, as student feedback on faculty ratings can be key to helping them keep jobs, get tenure, and get ahead. This has had a serious impact on the level of writing that many college students produce, as those who don’t feel compelled to do more than the minimum to pass courses are getting by with less than ever before. Harsh, strict grading and evaluation of papers used to be common practice. The lack of this same kind of rigor may just be a contributing factor to why students can’t write as well today.

• Web and text habits seep into academic writing.

From the Ivy League to community colleges, read a classroom’s worth of essays and you’re bound to come across a student using “text speak” or overly casual vernacular in their academic writing. While these kinds of abbreviations and words might work in everyday conversation, they’re generally unacceptable in college level writing. The problem is that many students don’t understand that what works in speech or in a casual discussion doesn’t quite cut it in a college essay. Even worse, many are allowed to get by with these language blunders in their courses, both in high school and beyond. It doesn’t bode well for academic standards or for students who want to earn respect in the workplace.

• Required writing courses often aren’t writing-focused.

Many colleges have done away with the basic freshman comp courses in lieu of courses in the social sciences that are writing-intensive. While writing intensive courses in the social sciences aren’t a bad idea in and of themselves (and many social science professors are great writers), they aren’t really a substitute for writing-focused courses that are designed to give incoming students rigorous foundation in writing. R.V. Young, a professor at North Carolina State, recalls that in 1970, students at the school were required to take a composition course spanning two semesters. During the course, students had to write 25 papers all of which were graded harshly by professors. These kinds of courses have largely disappeared in colleges nationwide and have been replaced with other hybrid courses, with few containing the same rigorous, focused attention on writing.

• Students aren’t taught the fundamentals.

Before students can become great writers, they have to learn (at least) two basic things: the rules of good writing and how to think critically and creatively. Yet many education experts have pointed out that schools fail to adequately teach students either of those things in secondary school and beyond. Students are more often taught what to think, not how to think, and as a result often don’t understand how to expand on ideas, apply rules in a broader sense, or even begin to understand what constitutes great writing. Of course, there’s a line to walk between the structure and creativity that sometimes just doesn’t get through to students. One example? Students learn to format writing in forms that are rarely seen in the real world (how often do you see the five-paragraph essay?), causing them to have to unlearn what they’ve learned just to progress to the level of their college peers.

Why does it matter if today’s college grads aren’t great writers? It should matter to college students themselves, as those who enter the working world without writing skills, even those who aren’t working in a writing-centric profession, may find it harder to get a job or to perform the duties their employers require. More seriously, however, poor writing can have a negative effect on the economy. The National Committee on Writing estimates that poor writing costs businesses as much as $3.1 billion annually. If students are pouring tens of thousands into a college education, shouldn’t more than half graduate believing they’ve improved their writing skills? Shouldn’t employers be able to trust that students have basic skills in reading, writing, and mathematics if they hold a college degree? While ideally, the answer to both of those questions should be yes, the reality is that neither is a guarantee in today’s world.