The World’s Top 8 Bookstore Ads

These days the world of independent bookstores (and giant chains of bookstores) just has to get more and more eye catching to compete with readers’ shrunken attention spans. What to do? Hire the entire cast of Mad Men and come up with one of these genius spots, to start: 1. Mint Vinetu, Vilnius, 2011.  …

Read More

Would You Tattoo for Education?

Private schools, well-known for their tolerance of the off-beat,  surely welcomed Kari Smith’s son into their fold (sarcasm). In 2005, unable to afford the pricey tuition, Kari did what…well, almost no one, I had hoped… would do. She offered her forehead as advertising space online and soon had a taker, the virtual casino “Golden Palace.com.”…

Read More