Coverflip: How Book Covers Differ by Author’s Gender

Author Maureen Johnson has had enough of gendered book covers. Just what is she talking about? Well, she’s talking about books that look like this:

Versus this:

And yes, that is the same book in each picture. The first is what ended up in print, while the second imagines how the cover might have looked had the book written been by a man. Why the difference? Johnson gives a little insight into the sometimes unfair world of book publishing and marketing:

The simple fact of the matter is, if you are a female author, you are much more likely to get the package that suggests the book is of a lower perceived quality. Because it’s “girly,” which is somehow inherentl different and easier on the palate. A man and a woman can write books about the same subject matter, at the same level of quality, and that woman is simple more likely to get the soft-sell cover with the warm glow and the feeling of smooth jazz blowing off of it.

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