Beautiful Bookish Advertisements From Israel’s Oldest Bookstore Chain

Steimatzky, founded way back in 1925 in Tel-Aviv, collaborated with GREY Group ad agency in 2013 to create ads that captured the imaginative nature and adventure of books. They feature the readers falling asleep and sweetly snoozing next to their novels’ characters.

These even make taking a nap with Stalin look charming!

Check them out, and let us know your favorites (or books/characters that would make compelling ads you think they missed) in the comments! Harry Potter IMHO… but that’s always a given with me.

The Fellowship of the Ring  by J.R.R. Tolkein

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The World’s Top 8 Bookstore Ads

These days the world of independent bookstores (and giant chains of bookstores) just has to get more and more eye catching to compete with readers’ shrunken attention spans. What to do? Hire the entire cast of Mad Men and come up with one of these genius spots, to start:

1. Mint Vinetu, Vilnius, 2011.


2. Whitcoullis, New Zealand, 2011. Amazingly the poster includes all the words to A Clockwork Orange. (Because it’s just the kind of novel you want to read in really tiny script…)

3. L’Echange, Montreal, 2007. See another here. An ingenious marketing strategy for a popular secondhand book store.

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