The World’s Top 10 Bookstore Ads

These days the world of independent bookstores (and giant chains of bookstores) just has to get more and more eye catching to compete with readers’ shrunken attention spans. What to do? Hire the entire cast of Mad Men and come up with one of these genius spots, to start:

1. Mint Vinetu, Vilnius, 2011.

 

2. Whitcoullis, New Zealand, 2011. Amazingly the poster includes all the words to A Clockwork Orange. (Because it’s just the kind of novel you want to read in really tiny script…)

3. L’Echange, Montreal, 2007. See another here. An ingenious marketing strategy for a popular secondhand book store.

Read the rest of this entry »


Would You Tattoo for Education?

Private schools, well-known for their tolerance of the off-beat,  surely welcomed Kari Smith’s son into their fold (sarcasm). In 2005, unable to afford the pricey tuition, Kari did what…well, almost no one, I had hoped… would do. She offered her forehead as advertising space online and soon had a taker, the virtual casino “Golden Palace.com.”

Like me, you may have hoped that this was a random act of desperation but alas, it was just the beginning. While mobile marketing like wrapped cars are a frequent sight, they just aren’t able to get into tight spaces, like Wal-marts. Did I mention Ms. Smith collected a cool $10,000? That fact motivated dozens of other people to go under the tattoo gun.  If you think this sounds like a dandy idea, check out http://leaseyourbody.com. The website promises you will get “novel attention.” And for those of us who are writers, any attention, especially the “novel” kind, gives us pause.


Follow

Get every new post delivered to your Inbox.

Join 785 other followers